Ichiban Kuji一番くじ

Ichiban Kuji
Ichiban Kuji is a lottery handled every month by Banpresto.

To participate to the lottery and maybe win items, you must buy ¥500 tickets in Japanese convenience stores (also called combini) or toy stores like Jump stores. Premium sessions may call for ¥800 to ¥1,000 priced tickets instead.

Generally, one store gets a pool of lots, containing a total of 100 lots with their accompanying ¥500 tickets. Some stores actually even allow people to pre-order a whole pool for the regular wholesale price of ¥50,000. The quantity of each prize is fixed by Banpresto for one pool.

Nevertheless, items can generally be bought directly in combini and specialized shops after a short while. Ichiban Kuji literally means The n°1 Lottery, or more explicitly The Best Lottery.

From: http://onepiece.wikia.com/wiki/Ichiban_Kuji_One_Piece

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