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What if no one pre-ordered figurine's?What if no one pre-ordered figurine's?

Tiamat26Tiamat2619 days agoAsk MFC
So we always here form different people to pre-order pre-order pre-order. I get it if you want a certain figurine in your collection and you really do not want to miss out on it you would pre-order.

But what message is that sending to the industry. Think about it for a minute; the prices on average have again gone up by 1/3 on scaled figurines in the past 2 years.

The twist...

My thoughts and questions are more on the fact that why do we as consumers continue to pre-order as usual even though the pricing of figurines goes up. Now I get that the cost will go up as everything does; Labour, materials, creative licences but when you have increases of 1/3 of the cost in just 2 years is a huge increase.

I just looking at that the wedding version of Miku announced by Ami Ami.

https://img.amiami.com/images/product/main/183/FIGURE-042128.jpg


So I clicked the link to go see her on their site. I was expecting to see a 14000 yen approx. as this was the price of most figurines of that quality and scale level. No no my friend here we are at 20000 yen.

Enough about price as this is not where I want to go with this blog. I just wanted to create an example for us to work with.

Now here we are all crazed about the newest figurine no matter what it is. It’s very different for everyone. So let’s just use the example above and say it’s a figurine that you like. Now you like it and you want to pre-order it but what message does this actually send to the companies.

Every year they jack the price up but we are still willing to pay for it. What if no one pre-ordered a figurine?

A: the figurine most likely won’t get made
B: there could be people fired possibly
C: Companies could go bankrupt if no one pre-orders anymore ever
D: ( Wishful thinking ) the pricing will drop

All of these are possibilities; of course this will not happen overnight but these things could happen.

So the questions for the comments would be;

Are we the consumer driving up the pricing for figures by pre-ordering them instead of saying no I won’t pre-order at that price? Are we ultimately responsible.

Once again I want to say that this is not about pricing as such but what we as consumers influence in this day and age. What could we do different to see a change in the market? Is there anything that we can do to effect change like not pre-ordering?

I look forward to comments below.

= )

Tia
1,385 hits • 34 comments

Comments34

Selected Comments
28pt
You also have to keep in mind that we in the West are not the prime market. I'd be interested to learn more about how Japanese collectors see the matter. But you know, as long as japanese consumers are willing to pay these prices, we will have to play along ¯\_(ツ)_/¯
19 days ago
11pt
If no one preordered figures, the industry as we know it would probably cease to exist.

Companies don't just blindly produce x figures in the hope of selling them all; the preorder numbers from the various resellers gives them an indication of the "correct" number of a particular figure to manufacture. I can see three equilibrium points if there were no preorders:

i. The shot-in-the-dark production figure matches the demand for the item and everyone is happy. Unfortunately, in the absence of any hard data in the form of preorder numbers, this is going to be a rare occurrence.

An more likely alternative is:

ii. Production far exceeds demand. In this case, the manufacturer takes a hit in the form of unsold/returned stock, figures hit the bargain bin, collectors get pissed that their items are selling for a fraction of their purchase price within weeks on the secondhand markets, and the collectors stop buying products in a timely manner upon release date. What follows is an industry death spiral, much like what drove a bunch of the North American anime media companies bankrupt in the mid 2000's.

A somewhat less destructive alternative is:

iii. Production is far less than demand. Here the inefficiency results in manufacturers not maximizing potential profit, and collectors see prices go crazy on the secondhand market. The problem here is there is no mechanism to fix this inefficiency, as additional production runs will remedy the supply problem, but it will result in greatly increased costs to the manufacturer with no guarantee that they could sell the items made in a second production run months down the road (collectors are a pretty fickle bunch).

Loss aversion compared with hypothetical unseen gains is a pretty powerful force, and so I suspect that (iii) is the most likely outcome in this scenario.

To answer your question, the way I see it is that preordering is the most efficient way to signal my buying preferences. For this particular figure, I'll be signaling that it's not worth 19000 yen, and I'm willing to take a chance on a price drop later.
19 days ago
Recent Comments
1pt
Excom21 (11 days ago) #39903943I don't understand this. Alter seems to be really good, probably one of the best companies in my honest opinion. Can't make everyone happy I suppose.

To me it IS a good company, not a bad one, just not that good. Not as good as many of the people here said. This is what I think about ALTER when I look at my Clalaclan and other figures made by them in my cabinet. I don't hate them, just don't count me as a fan either, that's all. LOL

Also I just made my point here, with the description of what I experienced. Feel free to agree or disagree, no matter what the case is, still, thanks for reading.
11 days ago
1pt
Worstluck (12 days ago) #39895501That I MUST disagree.
I do think ALTER is good, but I don't it's THAT much better than other major figure makers, for my experiences with the brand were always not that happy.
Almost every figure I bought from them has paint job chips and damaged here and there (Some times under the packaging materials thus impossible to notice until the very end of unboxing), black dots on the skin (the most unforgiving one is two dots on the replacement head with long hair of Sora(ITEM #72252), very, very hard to 100% clean), even wrong socket angles which cause one of my Clalaclan (ITEM #13698) never can hold her shield at the right position.
Anyway, I haven't buy anything from them since I got a second handed Labrys(ITEM #166974) in 2015 or 2016?. After that Alter didn't make any figure interests me, both in terms of size/scale or source material (Idols after idols... and now FGO in this case), thus I even don't bother with their pricing any more. LOL

I don't understand this. Alter seems to be really good, probably one of the best companies in my honest opinion. Can't make everyone happy I suppose.
11 days ago
2pt
What I don't like is the long wait and the next thing we know, the dang figure gets delayed even longer.
11 days ago
2pt
azusamukami (12 days ago) #39896422Oh, must suck for you. Never had that problem. And im happy its always “Idols” and “FGO” since thats what i buy, but good for you. LOL
Agreed!!!!! xD
11 days ago
2pt
Worstluck (12 days ago) #39895501That I MUST disagree.
I do think ALTER is good, but I don't it's THAT much better than other major figure makers, for my experiences with the brand were always not that happy.
Almost every figure I bought from them has paint job chips and damaged here and there (Some times under the packaging materials thus impossible to notice until the very end of unboxing), black dots on the skin (the most unforgiving one is two dots on the replacement head with long hair of Sora(ITEM #72252), very, very hard to 100% clean), even wrong socket angles which cause one of my Clalaclan (ITEM #13698) never can hold her shield at the right position.
Anyway, I haven't buy anything from them since I got a second handed Labrys(ITEM #166974) in 2015 or 2016?. After that Alter didn't make any figure interests me, both in terms of size/scale or source material (Idols after idols... and now FGO in this case), thus I even don't bother with their pricing any more. LOL

Oh, must suck for you. Never had that problem. And im happy its always “Idols” and “FGO” since thats what i buy, but good for you. LOL
12 days ago
-1pt
azusamukami (18 days ago) #39565553... Alter's prices have been going up and up for years now, but they hardly EVER disappoint when the finale product is released.

That I MUST disagree.

I do think ALTER is good, but I don't it's THAT much better than other major figure makers, for my experiences with the brand were always not that happy.
Almost every figure I bought from them has paint job chips and damaged here and there (Some times under the packaging materials thus impossible to notice until the very end of unboxing), black dots on the skin (the most unforgiving one is two dots on the replacement head with long hair of Sora(ITEM #72252), very, very hard to 100% clean), even wrong socket angles which cause one of my Clalaclan (ITEM #13698) never can hold her shield at the right position.

Anyway, I haven't buy anything from them since I got a second handed Labrys(ITEM #166974) in 2015 or 2016?. After that Alter didn't make any figure interests me, both in terms of size/scale or source material (Idols after idols... and now FGO in this case), thus I even don't bother with their pricing any more. LOL
12 days ago
2pt
That $300 Alter Jeanne Alter figure really is a kick in the shin. But I clicked the po button because its too pretty looking. Sighs.
17 days ago
3pt
Hm... I don't know... many people have mande really great points. I'd say, if people stopped pre ordering figures, then the quality in figures will lower. Sometimes figures are expensive because of the materials that are used, and that also requires more money to produce high quality figures, like Alter for example. Alter's prices have been going up and up for years now, but they hardly EVER disappoint when the finale product is released.
18 days ago
3pt
If we preorder less they just will stick to popular characters (Miku, Saber) or very cheap licenses, and produce less, so aftermarket 'll become a bitch. Actually this process is already in motion, seeing how often if you didn't preorder popular chara you're (aftermarket) toast)
18 days ago
2pt
what me really annoys is not just the prices its the time span between pre order and the final realese date.. sometime pre order starts one year before and regardless it gets delays.....
18 days ago
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