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Do you think smaller companies overcharge?Do you think smaller companies overcharge?Ask MFC

Anime Figure Store
RokikiRokiki1 year ago
I already have my own thoughts on this, but beyond sharing mine, I thought a poll and discussion may be fun.

I see often people complaining about new companies (we are talking typically 3 years old or less) charging higher prices.

Personally, at least when growing up I was often told due to small businesses not being able to order in bulk and in general do things on masse, small companies tend to charge more.

We have big cooperations like amazon able to offer things dirt cheap, free shipping, big companies like Good Smile who can afford to price things low at points. I admit, part of it feels unfair that when it comes to figures, that we expect them to be able to price things at the same prices a huge company can.

This isnt of course black and white, but give some thoughts!
1,391 hits • 0 like11 comments

Should new companies price the same as large ones?

15%Yes
17%No
51%Sometimes
17%all companies do.
139 votesVotes are public

Comments11

In my opinion, it's not limited to smaller companies and caused by three factors:
- Companies adopted a tested model. For example in 1/6 collectibles, Hot Toys was a small company back then. They started to offer super detailed products with premium prices and everyone loves them. Other companies began to copy their model (and their pricing too -_-") and suddenly the entire 1/6 collectibles becomes premium. I think it's the same with anime figures, companies look up to their competitors and realized there are demands for premium products. With premium products comes premium prices sadly.
- The rise in production costs, such as: labour (illustrator, sculptor, factory workers), materials, licensing fees, distribution, marketing, etc.
- All in all, it's better to overprice than underprice. With the former, if anything goes wrong at least the company could put their unsold products in bargain bins. Everyone loves premium products on discount so no risk for them. In marketing, high prices are associated with luxury brands so yeah, it also contributes to their image in the market.
1 year ago
Jenthehen1 year ago#68285590The smaller companies always charge more, because they simply release fewer figures and they still need to make a profit.
We can make a lot of assumptions, but unless you're working in the business and really know what the costs are to license / design / manufacturer / put out figures for a company, it's hard to say how reasonable or unreasonable the prices really are.
I really doubt the companies want to OVERcharge - I think they are just following market trends and inflation. Who knows where the skyrocketing prices are truly coming from?
Some of the companies who do smaller runs of figures - Broccoli, Di Molto Bene, Fots, Insight, Union Creative, etc. often charge a bit more than you'd expect based on quality, but these also often tend to be the figures that hold their value (or increase!) b/c they end up rare / hard to find.
So is the price worth it?? I mean, did I really "overpay" for an Insight figure that was say $120 - $150 and maybe not PERFECT quality (nowhere near Native, Skytube, etc.) if it's almost immediately worth twice as much in the aftermarket???

when I made this post I thought of you, glad to see your reply
1 year ago
I'm fine if they charge higher prices as long as the quality's good.

Alter quality at a higher pricepoint is understandable if they're smaller since there's no way they can afford the same volume of production.

Shit quality at awfully high pricepoints is terrible though.
1 year ago
Jenthehen Otaku at Law
The smaller companies always charge more, because they simply release fewer figures and they still need to make a profit.

We can make a lot of assumptions, but unless you're working in the business and really know what the costs are to license / design / manufacturer / put out figures for a company, it's hard to say how reasonable or unreasonable the prices really are.

I really doubt the companies want to OVERcharge - I think they are just following market trends and inflation. Who knows where the skyrocketing prices are truly coming from?

Some of the companies who do smaller runs of figures - Broccoli, Di Molto Bene, Fots, Insight, Union Creative, etc. often charge a bit more than you'd expect based on quality, but these also often tend to be the figures that hold their value (or increase!) b/c they end up rare / hard to find.

So is the price worth it?? I mean, did I really "overpay" for an Insight figure that was say $120 - $150 and maybe not PERFECT quality (nowhere near Native, Skytube, etc.) if it's almost immediately worth twice as much in the aftermarket???
1 year ago
I think the issue is less price than quality. New companies have nothing to show what their quality level is, and only the truly dedicated will risk QuesQ money on something that could end up being Griffon quality. And with figure prices being inflated across the board, I'm not sure I believe it's a matter of having to overcharge by modern standards to make a decent buck.

It's really up to the company, but personally I wouldn't expect to sell many figures if I was charging 15k+ and had no reputation that would make people feel assured that the product was worth it. Then again, it's totally possible the target market of otaku in Japan don't care about the risk and just want waifus.
1 year ago
How I feel is, it's up to the consumer to decide if we want to purchase or not. Since figures are a luxury item that we choose to collect, we aren't forced into purchasing at whatever price they set. If we don't feel like the price is worth the figure, we don't have to purchase it. I don't think it matters wether the company is large or small, but I do expect higher quality with a higher price.
1 year ago
On the whole, they do overcharge. I mean, every company gouges these days, but the bigger guys have the quality to back it up. The smaller guys usually don't. I understand they need money, but they can go for the lower price, higher sales volume model until they get up to snuff quality-wise. A $70 figure in a $150+ price world would really stand out.
1 year ago
If they're a small company, I think they just want to get the funds for other projects. Sure you expect high quality.
1 year ago
It depends.
If they're going to charge Alter prices, I expect Alter quality. Either that or a good quality exclusive license.

But if they're going to charge mainstream prices for a 3D printed, glorified prize figure, then no.
1 year ago
PanchitoMatte Emilia-tan Maji Tenshi!
I think your comments are all that can be said on the topic of smaller companies. It's simple economics, really, and there's everything right about that conclusion, I think.

On the topic of overcharging... I've found that the hobby of collecting is eventually just a burdensome financial endeavor, much like the fanatical hobbies of building duplicate $500 mechanical keyboards or the spending of thousands of dollars on high-end listening room audio gear. It isn't that ¥23,800 is an outrageous price for a non-scale figure (ITEM #872680), or that $129 for coral-colored keyboard keycaps (geekhack.org/in...) is a ripoff, or that $1,499 for a power amplifier (www.psaudio.com...) is preposterous for the everyman, because every product has its market. Frankly, those costs can be easily overcome on a single time basis — and it turns out people really are buying this stuff, too — but once you begin spending that money repeatedly and with passion, you realize the magnitude of spending a couple hundred dollars (or more) at a time, multiple times. Overcharging is relative: you either can afford it or not; you either understand its cost to produce or not; and you either really want the product or not.

For anyone who hasn't seen or heard of any new companies, I've recently encountered two on my own. Their prices aren't too much above the trend-line as of late, but figures prices aren't going to decline any time soon:
1 year ago
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